Rating Rationale
February 22, 2022 | Mumbai
Pudumjee Paper Products Limited
Rating outlook revised to ‘Positive’; Ratings reaffirmed
 
Rating Action
Total Bank Loan Facilities RatedRs.250 Crore
Long Term RatingCRISIL A-/Positive (Outlook revised from 'Stable' and rating reaffirmed)
Short Term RatingCRISIL A2+ (Reaffirmed)
 
Rs.50 Crore Fixed DepositsF A/Positive (Outlook revised from ‘Stable’ and rating reaffirmed)
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

CRISIL Ratings has revised the outlook on the long-term bank facilities and fixed deposit programme of Pudumjee Paper Products Limited (PPPL) to ‘Positive’ from ‘Stable’ while reaffirming the rating at ‘CRISIL A-/FA’. The rating on the short-term bank facility has been reaffirmed at CRISIL A2+’.

 

The outlook revision reflects expectation of sustenance of PPPL’s improved business risk profile driven by recovery in demand during FY22 and enhanced operating margin during FY21 and FY22. Revenue improved to Rs 378.6 crore during 9M FY22 as against revenue of Rs 289.01 crore during 9M FY21 and this is backed by steady demand and better realization. Operating margin had improved to 15.6% in FY21 from 9.6% in FY20 and has continued to remain healthy at 13.66% during 9M FY22, despite increase in raw material prices, driven by higher sales from better margin products such as print base, opaque laminating base, glassine tissue and other miscellaneous paper, and also supported by company’s focus on tailor-made products. Consequently, the Earning before Depreciation, interest and tax has improved to Rs 51.71 crore in 9M FY22 from Rs 42.3 crore during 9M FY21. Sustenance of operating margin at a healthy level and steady improvement in turnover going ahead will remain key sensitivity.

 

The ratings reflect PPPL’s established market position in the specialty paper segment supported by extensive experience of the promoters and its wide product portfolio. The rating also factors in its healthy financial risk profile. These strengths are partially offset by exposure to intense competition in the paper industry, and susceptibility of profitability to volatility in raw material prices.

Key Rating Drivers & Detailed Description

Strengths:

Established market position: The promoters have been in the industry for over five decades and over their tenure have developed a strong understanding of the market dynamics. Company has a healthy market position, with a share of around 30-40% in the various sub-segments of the domestic specialty paper segment. It has a diverse product mix, and comprises several grades of glassine, opaque laminating base, kraft, tissue, greaseproof, maplitho, crepe tissue, MG poster, and printing paper. The large clientele also requires a high degree of customization which also supports the comfortable operating margin.

 

Healthy financial risk profile: Company has a robust networth and low gearing of Rs 232.09 crore and 0.21 time, respectively, as on March 31, 2021, and are expected to be around Rs 272 crore and around 0.3 time as on March 31, 2022. Interest coverage and net cash accruals to adjusted debt ratios are healthy at around 11.8 times and 0.82 time for fiscal 2021 and expected to be around 10.8 times and 0.7 time for fiscal 2022. Financial risk profile is expected to remain comfortable despite capex of Rs 70-75 crore (debt funded up to Rs 47 crore).

 

Weaknesses:

Exposure to intense competition and cyclicality in the industrial paper industry: Imports cater to about 50-60% of the domestic demand for specialty paper. The company also faces competition from other large domestic players in segments such as writing and printing paper, and hygiene and tissue paper. The number of small mills has also seen a rapid growth because of low entry barriers and government policies supporting smaller players. Intense competition in the highly fragmented industrial paper industry constrains scalability, pricing power, and product differentiation.

 

Susceptibility to volatile raw material prices: Raw material prices account for around 60% of the cost of sales. The company manufactures paper from imported wood pulp as well as wastepaper, the prices of which are highly volatile. This risk is partially mitigated by moderate inventory. Operating margin is expected to be in the range of 12.0-12.5% over the medium term.

Liquidity: Strong

Liquidity continued to remain strong. Company is expected to generate net cash accruals of Rs 50-57 crore which will be more than adequate against repayments of Rs 11.5-13.5 crore per fiscal during FY22 and FY23 and around Rs 7 crore during FY24. Bank limit utilization on cash credit limits of Rs 40 crore was low—averaging 2% over the last 12 months ended Dec-2021. PPPL is expected undertake capex of Rs 70-75 crore in fiscal 2022 to be funded through debt of Rs 47 crore and balance through internal accruals. Liquidity, in the form of unencumbered cash & bank balance and liquid mutual fund investments, of Rs 90.87 crore as on Dec 31, 2021 also underpins strong liquidity.

Outlook: Positive

CRISIL Ratings believes PPPL will exhibit an improved business risk profile backed by enhanced operating margin and steady improvement in demand.

Rating Sensitivity Factors

Upward factors:

  • Steady growth in revenue and operating margin sustaining above 12.5% leading to net cash accruals over Rs 50 crore on a sustained basis.
  • Sustained improvement in working capital cycle.

 

Downward factors:

  • Decline in revenue and/ or sharp drop in operating margin resulting in net cash accruals below Rs 35 crore.
  • Increase in working capital requirement, larger-than-expected, debt-funded capex or acquisition, or more-than-expected dividend pay-out, weakening the financial risk profile.

About the Company

PPPL was set up in January 2015 to take over the paper manufacturing division of Pudumjee Pulp & Paper Mills Ltd, Pudumjee Industries Ltd, and Pudumjee Hygiene Products Ltd. The company manufactures a variety of specialty, writing and printing, and tissue paper. Its plant at Pune has a capacity of 72,000 tonne per annum.

Key Financial Indicators

As on/for the period ended March 31

Unit

2021

2020

Operating income

Rs.Crore

436.9

604.5

Reported profit after tax

Rs.Crore

30.03

27.21

PAT Margins

%

6.9

4.5

Adjusted Debt/Adjusted Networth

Times

0.21

0.37

Interest coverage

Times

11.8

8.2

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings' complexity levels are assigned to various types of financial instruments. The CRISIL Ratings' complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL Ratings' complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN Name of instrument Date of allotment Coupon rate (%) Maturity date Issue size (Rs.Crore) Complexity levels Rating Assigned with Outlook
NA Cash Credit NA NA NA 40 NA CRISIL A-/Positive
NA Letter of credit & Bank Guarantee NA NA NA 160 NA CRISIL A2+
NA Term Loan NA NA NA 47 NA CRISIL A-/Positive
NA Proposed fund based bank limits NA NA NA 3 NA CRISIL A-/Positive
NA Fixed Deposit Programme NA NA Mar-2024 50 Simple FA/Positive
Annexure - Rating History for last 3 Years
  Current 2022 (History) 2021  2020  2019  Start of 2019
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT 90.0 CRISIL A-/Positive   -- 31-05-21 CRISIL A-/Stable 18-05-20 CRISIL A-/Stable 28-06-19 CRISIL A-/Stable CRISIL A-/Stable
Non-Fund Based Facilities ST 160.0 CRISIL A2+   -- 31-05-21 CRISIL A2+ 18-05-20 CRISIL A2+ 28-06-19 CRISIL A2+ CRISIL A2+
Fixed Deposits LT 50.0 F A/Positive   -- 31-05-21 F A/Stable 18-05-20 F A/Stable 28-06-19 F A/Stable F A/Stable
All amounts are in Rs.Cr.
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Name of Lender Rating
Cash Credit 20 YES Bank Limited CRISIL A-/Positive
Cash Credit 15 State Bank of India CRISIL A-/Positive
Cash Credit 5 IDBI Bank Limited CRISIL A-/Positive
Letter of credit & Bank Guarantee 20 IDBI Bank Limited CRISIL A2+
Letter of credit & Bank Guarantee 70 State Bank of India CRISIL A2+
Letter of credit & Bank Guarantee 70 YES Bank Limited CRISIL A2+
Proposed Fund-Based Bank Limits 3 Not Applicable CRISIL A-/Positive
Term Loan 47 The Saraswat Co-Operative Bank Limited CRISIL A-/Positive

This Annexure has been updated on 22-Feb-2022 in line with the lender-wise facility details as on 09-Aug-2021 received from the rated entity.

Criteria Details
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating Criteria for Paper Industry
CRISILs Criteria for rating short term debt

Media Relations
Analytical Contacts
Customer Service Helpdesk

Pankaj Rawat
Media Relations
CRISIL Limited
B: +91 22 3342 3000
pankaj.rawat@crisil.com

 


Naireen Ahmed
Media Relations
CRISIL Limited
D: +91 22 3342 1818
B: +91 22 3342 3000
naireen.ahmed@crisil.com


Rahul Subrato Kumar Guha
Director
CRISIL Ratings Limited
D:+91 22 4097 8320
rahul.guha@crisil.com


Jumana Badshah
Associate Director
CRISIL Ratings Limited
D:+91 22 3342 8324
Jumana.Badshah@crisil.com


Smriti Singh
Senior Rating Analyst
CRISIL Ratings Limited
D:+91 22 4040 5930
Smriti.Singh@crisil.com
Timings: 10.00 am to 7.00 pm
Toll free Number:1800 267 1301

For a copy of Rationales / Rating Reports:
CRISILratingdesk@crisil.com
 
For Analytical queries:
ratingsinvestordesk@crisil.com


 

Note for Media:
This rating rationale is transmitted to you for the sole purpose of dissemination through your newspaper/magazine/agency. The rating rationale may be used by you in full or in part without changing the meaning or context thereof but with due credit to CRISIL Ratings. However, CRISIL Ratings alone has the sole right of distribution (whether directly or indirectly) of its rationales for consideration or otherwise through any media including websites and portals.


About CRISIL Ratings Limited (A subsidiary of CRISIL Limited)

CRISIL Ratings pioneered the concept of credit rating in India in 1987. With a tradition of independence, analytical rigour and innovation, we set the standards in the credit rating business. We rate the entire range of debt instruments, such as bank loans, certificates of deposit, commercial paper, non-convertible/convertible/partially convertible bonds and debentures, perpetual bonds, bank hybrid capital instruments, asset-backed and mortgage-backed securities, partial guarantees and other structured debt instruments. We have rated over 33,000 large and mid-scale corporates and financial institutions. We have also instituted several innovations in India in the rating business, including ratings for municipal bonds, partially guaranteed instruments and infrastructure investment trusts (InvITs).
 
CRISIL Ratings Limited ('CRISIL Ratings') is a wholly-owned subsidiary of CRISIL Limited ('CRISIL'). CRISIL Ratings Limited is registered in India as a credit rating agency with the Securities and Exchange Board of India ("SEBI").
 
For more information, visit www.crisilratings.com 

 



About CRISIL Limited

CRISIL is a global analytical company providing ratings, research, and risk and policy advisory services. We are India's leading ratings agency. We are also the foremost provider of high-end research to the world's largest banks and leading corporations.

CRISIL is majority owned by S&P Global Inc, a leading provider of transparent and independent ratings, benchmarks, analytics and data to the capital and commodity markets worldwide.


For more information, visit www.crisil.com

Connect with us: TWITTER | LINKEDIN | YOUTUBE | FACEBOOK


CRISIL PRIVACY NOTICE
 
CRISIL respects your privacy. We may use your contact information, such as your name, address and email id to fulfil your request and service your account and to provide you with additional information from CRISIL. For further information on CRISIL’s privacy policy please visit www.crisil.com.



DISCLAIMER

This disclaimer is part of and applies to each credit rating report and/or credit rating rationale (‘report’) that is provided by CRISIL Ratings Limited (‘CRISIL Ratings’). To avoid doubt, the term ‘report’ includes the information, ratings and other content forming part of the report. The report is intended for the jurisdiction of India only. This report does not constitute an offer of services. Without limiting the generality of the foregoing, nothing in the report is to be construed as CRISIL Ratings providing or intending to provide any services in jurisdictions where CRISIL Ratings does not have the necessary licenses and/or registration to carry out its business activities referred to above. Access or use of this report does not create a client relationship between CRISIL Ratings and the user.

We are not aware that any user intends to rely on the report or of the manner in which a user intends to use the report. In preparing our report we have not taken into consideration the objectives or particular needs of any particular user. It is made abundantly clear that the report is not intended to and does not constitute an investment advice. The report is not an offer to sell or an offer to purchase or subscribe for any investment in any securities, instruments, facilities or solicitation of any kind to enter into any deal or transaction with the entity to which the report pertains. The report should not be the sole or primary basis for any investment decision within the meaning of any law or regulation (including the laws and regulations applicable in the US).

Ratings from CRISIL Ratings are statements of opinion as of the date they are expressed and not statements of fact or recommendations to purchase, hold or sell any securities/instruments or to make any investment decisions. Any opinions expressed here are in good faith, are subject to change without notice, and are only current as of the stated date of their issue. CRISIL Ratings assumes no obligation to update its opinions following publication in any form or format although CRISIL Ratings may disseminate its opinions and analysis. The rating contained in the report is not a substitute for the skill, judgment and experience of the user, its management, employees, advisors and/or clients when making investment or other business decisions. The recipients of the report should rely on their own judgment and take their own professional advice before acting on the report in any way. CRISIL Ratings or its associates may have other commercial transactions with the entity to which the report pertains.

Neither CRISIL Ratings nor its affiliates, third-party providers, as well as their directors, officers, shareholders, employees or agents (collectively, ‘CRISIL Ratings Parties’) guarantee the accuracy, completeness or adequacy of the report, and no CRISIL Ratings Party shall have any liability for any errors, omissions or interruptions therein, regardless of the cause, or for the results obtained from the use of any part of the report. EACH CRISIL RATINGS PARTY DISCLAIMS ANY AND ALL EXPRESS OR IMPLIED WARRANTIES, INCLUDING BUT NOT LIMITED TO ANY WARRANTIES OF MERCHANTABILITY, SUITABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR USE. In no event shall any CRISIL Ratings Party be liable to any party for any direct, indirect, incidental, exemplary, compensatory, punitive, special or consequential damages, costs, expenses, legal fees or losses (including, without limitation, lost income or lost profits and opportunity costs) in connection with any use of any part of the report even if advised of the possibility of such damages.

CRISIL Ratings may receive compensation for its ratings and certain credit-related analyses, normally from issuers or underwriters of the instruments, facilities, securities or from obligors. Public ratings and analysis by CRISIL Ratings, as are required to be disclosed under the regulations of the Securities and Exchange Board of India (and other applicable regulations, if any), are made available on its website, www.crisilratings.com (free of charge). Reports with more detail and additional information may be available for subscription at a fee – more details about ratings by CRISIL Ratings are available here: www.crisilratings.com.

CRISIL Ratings and its affiliates do not act as a fiduciary. While CRISIL Ratings has obtained information from sources it believes to be reliable, CRISIL Ratings does not perform an audit and undertakes no duty of due diligence or independent verification of any information it receives and/or relies on in its reports. CRISIL Ratings has established policies and procedures to maintain the confidentiality of certain non-public information received in connection with each analytical process. CRISIL Ratings has in place a ratings code of conduct and policies for managing conflict of interest. For details please refer to:
https://www.crisil.com/en/home/our-businesses/ratings/regulatory-disclosures/highlighted-policies.html.

Rating criteria by CRISIL Ratings are generally available without charge to the public on the CRISIL Ratings public website, www.crisilratings.com. For latest rating information on any instrument of any company rated by CRISIL Ratings, you may contact the CRISIL Ratings desk at crisilratingdesk@crisil.com, or at (0091) 1800 267 1301.

This report should not be reproduced or redistributed to any other person or in any form without prior written consent from CRISIL Ratings.

All rights reserved @ CRISIL Ratings Limited. CRISIL Ratings is a wholly owned subsidiary of CRISIL Limited.

 

 

CRISIL Ratings uses the prefix ‘PP-MLD’ for the ratings of principal-protected market-linked debentures (PPMLD) with effect from November 1, 2011, to comply with the SEBI circular, "Guidelines for Issue and Listing of Structured Products/Market Linked Debentures". The revision in rating symbols for PPMLDs should not be construed as a change in the rating of the subject instrument. For details on CRISIL Ratings' use of 'PP-MLD' please refer to the notes to Rating scale for Debt Instruments and Structured Finance Instruments at the following link: https://www.crisil.com/en/home/our-businesses/ratings/credit-ratings-scale.html